Dark Patterns

Dark patterns (DPs) are a form of user interface (UI) pattern that aims to drive interaction in a way that favors their creator and often not the user. Hidden checkboxes, fine deemphasized print and brightly colored click-inviting buttons are a common occurrence in today's web browsing experience. Even when these patterns clearly have negative impact on users, such as a subscription for an unnecessary paid service, many users miss them and assume the merchant has their best interests in mind.  

We research methods to detect and alert users about DPs while web browsing, by combining visual, textual and structural features extracted from webpages, to lead the web to a more fair and bias-neutral browsing experience. 

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Sagnik Das